Conference on « the cultural intelligence », by V. Helf-Malz, Sorbonne-Assas International Law School

Cultural Intelligence or ‘CQ’, Presentation by Véronique Helft-Malz, Ph.D


Join the presentation on the Cultural Intelligence with Dr. Véronique Helft-Malz who will share about her researches.
Cultural Quotient [CQ] or Cultural Intelligence can be understood as the ability to relate and work effectively across cultures. The main focus will be the specificities of Asian culture and values. Indeed, adapting to the demands of multiculturalism, helps avoid many pitfalls. Cultural Quotient is the term used in academic research, in business, and in education. Originally CQ was developed through a research carried out by Soon Ang and Linn Van Dyne as the means for measuring and predicting the intercultural performance. According to Ang and Van Dyme, Cultural intelligence can be defined as the ability of a person to adjust and interact with people of different cultural backgrounds and how to change certain behavioral aspects of motivation and cultural metacognitives. Cultural Quotient is measured on a scale similar to the one applied to assess the Intelligence Quotient of an individual. People with the highest CQ are considered more able to blend successfully in any environment.

About the speaker

Véronique Helft-Malz lives in Singapore, where she has conducted research for the IRASEC and is currently writing a book about political women in Singapore. She gave lectures at NUS, National University of Singapore, Faculty of Art and Social Sciences- the EU Foreign Policies and Trade Relationships with China-. Véronique Helft-Malz is lecturing at Sorbonne-Assas University, Singapore campus @ INSEAD, on Cross Cultural Management. Most recently, she co-founded Culture I, a firm providing executive coaching on cross cultural management.

She received her Ph.D. in Political Science, cum laude at the University of Pantheon-Assas, Paris and the Master of Political and Social Communication at the University of Sorbonne Paris I – Department of Political Science, Paris.

The thesis topic is the presence of female politicians within the French
political life – An Analysis of the collective representations of women vs. reality.

Author of several milestone books and reviews on French women in politics such as Les femmes et la vie politique française, Collection Que sais-je ? Presses Universitaires de France, 2000 and L’Encyclopédie des femmes politiques sous la Vème République, Patrick Banon, 1996, she now extends her field of research in the Asian context.

Over the last 20 years, she has been lecturing and consulting in leading universities, schools of journalism, private and public institutions, primarily in political communication in Paris. Her field of research includes Corporate and Public Communication Strategies, Critical Analysis of Media and Crisis Communication Policies (University of Sorbonne, ISFJ and EICAR Schools of Journalism).

Date: Tuesday, 29th November, from 3pm to 5pm
Venue: Sorbonne-Assas International Law School
INSEAD campus, 1 Ayer Rajah Avenue – Singapore 13867)
Registrations are free and open until 27th November 2016.
For enquiries and to register, please contact : Anais DOLADILLE

Dernière modification : 23/11/2016

top of the page