Business France named top trade promotion organization [fr]
Business France, the national agency that promotes the internationalization of the French economy, won the best trade promotion organization from a developed country award at the 11th Trade Promotion Organization Network World Conference & Awards on 24 November.
Trade and investment promotion organization Business France has been awarded this year’s top prize for launching innovative programmes that help small and medium-sized enterprises (SMEs) to better benefit from regional and global trade opportunities.
Business France, with the investment bank Bpifrance and credit insurance company Coface, was praised for delivering customized support to connect 1,000 mid-sized companies with high growth potential to international markets. Of 850 companies enrolled, 65% have signed or negotiated an export contract.
Read the International Trade Centre’s press release here.