10-Vins named the new face of Créative France in Singapore
A jury of distinguished businessmen and institutional representatives in Singapore led by the French Ambassador and Business France, France’s national agency supporting the international development of the French economy, has chosen 10-Vins as the new face of Créative France in Singapore.
Following the official launch of Créative France in April aimed at showcasing French ingenuity across various sectors; CreativeNext was the second phase of the campaign to identify an inspirational French entrepreneur or small or mid-sized enterprise (SME) who has demonstrated creativity and innovation in their business, to be named a campaign ambassador.
In conjunction with France’s National Day, 10 Vins, a French start-up, was named the next face of the campaign for its creation of D-Vine, an innovative, first-of-its-kind wine tasting machine that serves wine by the glass at the ideal temperature and perfectly aerated. With an aim to deliver excellent wine by the glass, 10-Vins has developed special 10-centilitre wine flacons with Radio-Frequency Identification (RFID) microchips in them. Once the chip is inserted into the D-Vine, the wine moves through the machine in line with instructions from the microchip. It is then heated or cooled, and aerated to the specifications of the winemaker, all under one minute, producing a perfectly decanted glass of wine for consumption. The RFID chip also provides access to 10-Vins’ wine growers and partners to share tips on wine and food pairings with consumers.
For more information on Créative France and the global campaign ambassadors, please visit: http://creative.businessfrance.fr/